HELMI is a bridal wear brand founded by Japanese designer Shiho Nohara, who brings over 15 years of experience in wedding dress design and craftsmanship in Japan. As a sister brand of Maison SUZU, a bridal brand from Japan, HELMI shares a deep appreciation for thoughtful design, delicate details, and the beauty of individual expression.

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Meaning “pearl” in Finnish, HELMI found a new home in Helsinki, Finland, in 2026. Inspired by the gentle radiance of a pearl, each dress is thoughtfully designed and carefully crafted, one by one, in the atelier for brides to shine in their own unique way.

HELMI offers made-to-order and rental bridal gowns, combining Japanese craftsmanship with a personal and considered approach to bridal wear. Each creation is designed to celebrate the individuality of the bride and accompany her on one of the most meaningful days of her life.